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Last updated: August 16, 2026
This Privacy Policy describes how Heartwood Soundstage (“Heartwood Soundstage,” “we,” “us,” or “our”) collects, uses, stores, and shares your information when you visit our website at heartwoodsoundstage.com, purchase tickets or memberships, attend an event at our venue, sign up for our email or text message updates, or otherwise interact with us.
Heartwood Soundstage is a live music venue located at 619 S Main St, Gainesville, FL 32601. This policy applies to all Heartwood Soundstage websites and services where it appears. Questions? Email info@heartwoodsoundstage.com.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the categories described elsewhere in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We do not sell, rent, lease, or otherwise disclose your mobile phone number, SMS opt-in data, or messaging consent to data brokers, affiliates, business partners, advertisers, or any other third party for marketing or promotional purposes, and we never will. This provision controls over any other statement in this policy.
You join our SMS program only by affirmatively providing your mobile number and checking the consent box on a sign-up form on our website. Consent is never assumed, pre-checked, or purchased from another source, and consent is not a condition of purchasing tickets, merchandise, or a membership.
Recurring marketing and promotional text messages about Heartwood Soundstage shows and events, including new show and lineup announcements, ticket on-sale alerts, presale codes, special offers and discounts, event reminders, and venue updates such as set times, parking, entry instructions, weather delays, and cancellations.
We use your mobile number solely to deliver the messages described above and to maintain a record of your consent as required by applicable law and carrier rules. Your number and consent record may be processed by our SMS delivery provider and our ticketing platform strictly for the purpose of transmitting these messages on our behalf. Those providers are contractually prohibited from using your mobile information for their own purposes, from sharing it, and from using it for marketing.
We retain your mobile number and consent record for as long as you remain opted in, and for a reasonable period afterward solely to honor your opt-out and to document compliance.
Contact and transaction information. When you create an account, purchase a ticket or membership, or have a ticket transferred to you, we collect information such as your name, email address, mailing address, phone number, and payment information. Payment card details are processed by our payment processor; we do not store full card numbers.
Communication preferences. Whether you have opted in to email or SMS updates, and the date, time, and method of that consent.
Information you provide directly. Questions, feedback, booking inquiries, and comments you send us or post in public areas of our site.
Accessibility information. If you tell us about accessibility needs for an event, we collect only what is necessary to accommodate you.
Safety and incident information. We operate closed-circuit television (CCTV) at our venue and may collect information about incidents or accidents occurring on the premises, including video footage and details necessary to document what happened.
Technical information. Browser type, device type, IP address, approximate location, referring and exit pages, and how you use our site. We collect this through cookies and similar technologies.
We do not knowingly collect precise geolocation, biometric data, or government identification numbers from ticket buyers or subscribers.
We do not use your information for automated decision-making that produces legal or similarly significant effects.
We share personal information only in the following circumstances:
Service providers. We share information with vendors who perform services for us — ticketing and box office software, payment processing, email delivery, SMS delivery, website hosting, and analytics. These providers may use your information only to perform services for us and are contractually prohibited from using it for their own purposes.
Event partners, in limited form. When an artist, promoter, or co-presenter is involved in an event you attend, we may share aggregate or attendance-level information necessary to settle the event. We do not provide your phone number, SMS consent data, or email address to artists, promoters, sponsors, or other event partners for their own marketing purposes.
Legal and safety. We may share information when required by law, in response to a subpoena, court order, or lawful government request, or where necessary to investigate fraud, enforce our terms, or protect the rights and safety of our patrons, staff, artists, or venue.
Business transfers. If Heartwood Soundstage is sold or merged, customer information may transfer as part of that transaction. Any recipient would remain bound by the commitments in this policy, including the mobile information commitment above.
We do not sell your personal information. We do not share your personal information with data brokers. We do not share your personal information with third parties for their own marketing or promotional purposes.
Text messages. Reply STOP to any message to opt out immediately, or email info@heartwoodsoundstage.com. Opting out of texts does not affect your tickets or your account.
Marketing emails. Use the unsubscribe link at the bottom of any marketing email, or email us. We will still send transactional messages related to orders you place.
Cookies. Most browsers let you block or delete cookies. Some site features may not work correctly if you do.
Updating your information. Email us to correct or update your contact details.
Depending on where you live, you may have some or all of the following rights regarding your personal information:
To exercise any of these rights, email info@heartwoodsoundstage.com with your full name, the email address associated with your account, and the type of request you are making. Please put “Privacy Request” in the subject line.
To protect your information, we will verify your identity by matching the details you provide against our records, and we may ask you to confirm your request from the email address on file. We will respond within 45 days where required by law, and will tell you if we need more time. If we deny your request, you may appeal by replying to our response.
| Category | Examples | Sold or shared? | Who receives it | How long we keep it |
|---|---|---|---|---|
| Identifiers | Name, email address, mailing address, mobile phone number, account ID | No | Service providers only (ticketing, payment, email, SMS delivery) | As long as needed to provide services and keep required financial records |
| Commercial information | Ticket and membership purchases, order history, customer service correspondence | No | Service providers only | As long as needed to provide services and keep required financial records |
| Internet activity | Cookies, device attributes, IP address, pages viewed | No | Analytics and hosting providers only | Typically no longer than 24 months |
| Audiovisual and safety information | CCTV footage, incident and accident reports | No | Service providers, insurers, and law enforcement where legally required | Typically 30–90 days for routine footage; longer where an incident is documented |
| Accessibility information | Accommodation requests you provide | No | Venue staff only, as needed to accommodate you | Deleted after the relevant event |
SMS opt-in data and consent are excluded from every category above and are never sold or shared with any third party for marketing purposes.
We do not collect sensitive personal information for the purpose of inferring characteristics about you. Where we collect accessibility or incident information, we use it only for the purpose you provided it and do not disclose it except as needed to accommodate you or as required by law.
We keep personal information only as long as it is necessary to provide our services, comply with legal and tax obligations, resolve disputes, and enforce our agreements. Retention periods vary by information type, as described in the table above. When information is no longer needed, we securely delete it.
Our website and services are intended for adults. We do not knowingly collect personal information from children under 16, and we do not knowingly enroll anyone under 16 in our SMS or email programs. If you believe a child under 16 has provided us information, email info@heartwoodsoundstage.com with “Children’s Information Inquiry” in the subject line and we will delete it.
We use reasonable administrative, technical, and physical safeguards appropriate to the type of information we hold, including encryption in transit and access controls limiting who at Heartwood Soundstage can view customer data. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If you believe an unauthorized account has been created in your name, contact us immediately.
Our site may link to websites we do not control, including artist pages, promoter sites, and social media platforms. This policy does not apply to those sites. We encourage you to read their privacy policies.
Heartwood Soundstage operates in the United States, and your information is stored and processed here. If you access our site from outside the United States, you understand that your information will be transferred to and processed in the United States.
Our website does not currently respond to browser “Do Not Track” signals.
We may update this policy from time to time. We will post the updated version here with a revised “Last updated” date, and will notify you of material changes where required by law. If we ever change how we handle mobile information or SMS consent, we will notify subscribers directly before the change takes effect.
Please do not include payment card numbers or other sensitive information in email.
© 2026 Heartwood Soundstage. All rights reserved.
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